READY TO BECOME ACCESSIBLE ONLINE?
Website Accessibility Defined.
Simple & Affordable.

Ensure ADA Title III compliance & WCAG conformity with the most straightforward accessibility solution.
ADA Title III Compliance and Web Accessibility Made Easy, and Affordable
save 10%
LOW-COST & PROVEN ADA COMPLIANCE
Just $1999 PER MONTH
  • Ensure your website conforms to ADA, Section 508, and WCAG 2.1 Level AA Standards with ease
  • Revolutionary new widget that can be implemented to any website to instantly improve compliance with Americans with Disabilities Act online requirements
  • Implement ADA Tray® without changing your website’s existing code
  • Over 20 features that makes your website more perceivable, operable, understandable and robust for individuals with visual, audio, and mobility impairment
  • On-screen reader built in will translate web content to audio
  • Easy to use widget offers keyboard accessible toggle functions
  • Dedicated Accessibility Statement driven by dynamic Content Management System
A Quick & Easy Process

Improve the ADA compliance of your website for visitors with accessibility requirements with ADA Tray®. And protect your business from ‘click-by’ ADA lawsuits.

  • Install
    We will send you the line of JS code to install on your website
    or
    Download the ADA Tray® Plug-in from your website provider’s marketplace
  • Launch
    Your website will instantly display the ADA Tray® and layer on assistive technologies to make it help conform to W3C Website Content Accessibility Guideline (WCAG) standards
LOW-COST & PROVEN ADA COMPLIANCE
$19999 YEAR
Save 10%
  • Ensure your website conforms to ADA, Section 508, and WCAG 2.1 Level AA Standards with ease
  • Revolutionary new widget that can be implemented to any website to instantly improve compliance with Americans with Disabilities Act online requirements
  • Implement ADA Tray® without changing your website’s existing code
  • Over 20 features that makes your website more perceivable, operable, understandable and robust for individuals with visual, audio, and mobility impairment
  • On-screen reader built in will translate web content to audio
  • Easy to use widget offers keyboard accessible toggle functions
  • Dedicated Accessibility Statement driven by dynamic Content Management System
A Quick & Easy Process

Improve the ADA compliance of your website for visitors with accessibility requirements with ADA Tray®. And protect your business from ‘click-by’ ADA lawsuits.

  • Install
    We will send you the line of JS code to install on your website
    or
    Download the ADA Tray® Plug-in from your website provider’s marketplace
  • Launch
    Your website will instantly display the ADA Tray® and layer on assistive technologies to make it help conform to W3C Website Content Accessibility Guideline (WCAG) standards
compliance with WCAG, ADA, EAA & more

Plan includes these great features:

Accessibility statement & certification Accessibility Statement & Certification
compliance with WCAG, ADA, EAA & more Compliance with WCAG 2.1 & ADA Title III
Screen-reader & keyboard navigation adjustments Screen-Reader & Keyboard Navigation Adjustments
Free 30-day trial with no credit card required Free 30-day Trial with No Credit Card Required
Monthly accessibility compliance audits Monthly Accessibility Compliance Audits
Ada title III consultation ADA Title III Consultation
Automatic seamless cloud updates Seamless Cloud Updates
Dedicated litigation Support Package Dedicated Litigation Support Package

Frequently asked questions

  • The Basics

  • What is the ADA?

    The Americans with Disabilities Act, also known simply as ADA, is a landmark civil rights act that prohibits discrimination based on disability. The final version of the ADA Law was signed into law in 1990 by President George H.W. Bush has had several amendments. The Americans with Disabilities Act has its provisions divided into five titles. Title III prohibits discrimination on the basis of disability with regards to the full and equal enjoyment of goods, services, facilities, or accommodation at any place of public accommodation, which constitutes most places of lodging such as hotels, restaurants, and a variety of other facilities.

  • How does the Americans with Disabilities Act (ADA) impact my website?

    Public places of accommodations (restaurants, hotels, Airbnbs, hostels, and other public places) must comply with most current ADA regulations, called the 2010 ADA Title III Regulations, which have been in effect since March 15, 2012. Section 36.302e of the 2010 Regulations specify five points that a place of lodging must adhere to with respect to reservations 'made by telephone, in-person, website or through a third party'. These ‘Five Points' revolve around online hotel content about accessibility features and inventory availability for the disabled.

  • What are the 'Five Points' of ADA Title III?

    REQUIREMENTS UNDER 2010 ADA TITLE III entail the following:

    An owner, lessor, lessee, or operator (hereinafter referred to as 'owner and operator') of a place of lodging must, with respect to reservations 'made by telephone, in-person, website or through a third party':

    (i) Modify its policies, practices, or procedures to ensure that individuals with disabilities can make reservations for accessible guest rooms during the same hours and in the same manner as individuals who do not need accessible rooms;

    (ii) Identify and describe accessible features of the place of lodging and guest rooms offered through its reservations system in enough detail to reasonably permit individuals with disabilities to assess independently whether a given place of lodging or guest room meets his/her accessibility needs;

    (iii) Ensure that accessible guest rooms are held for use by individuals with disabilities until all other guest rooms of that type have been rented and the accessible room requested is the only remaining room of that type;

    (iv) Reserve, upon request, accessible guest rooms or specific types of guest rooms and ensure that the guest rooms requested are blocked and removed from all reservations systems; and

    (v) Guarantee that the specific accessible guest room reserved through its reservations system is held for the reserving guest, regardless of whether a specific room is held in response to reservations made by others.

  • How do I get my hotel's website to be accessible to the disabled?

    To protect your hotel from any liability, you need to audit all of your hotel’s online content, not limited to your hotel’s website but also content displayed on OTAs and franchise sites, if applicable, to ensure that you clearly and comprehensively identify and explain all of your disability accessible and non-accessible features at the property and guest room level. The content should be wordsmithed to ensure that it is not discriminatory and provides a clear explanation of all property specific ADA compliant or accessible features, room details including accessible bathroom features, and on-site equipment for the disabled so an individual with a disability can independently assess whether your place of lodging or guest rooms meet his or her accessibility needs.
    You must ensure that all individuals with disabilities must be able to reserve accessible guest rooms with the same efficiency, immediacy, and convenience as guests with no disabilities. Your system must allow for the research of accessible rooms, booking of accessible rooms, and be agnostic to a person with disabilities in the bookability of accessible guest rooms. Also, if you use 3rd party reservations services, you need to make a reasonable effort to make accessible rooms available through these channels.
    This is just part of the equation. It is also becoming more and more important that your website itself adheres to the widely accepted Website Content Accessibility Guidelines (WCAG) established by the World Wide Web Consortium (W3C). Safe to say, it's best that you leave ADA Title III compliance and conformity to Web Accessibility Standards to the professionals and subject matter experts at INNsight.

  • What do I do if I have been sued for my website not being accessible?

    If you have been summoned, it is important to retain the most qualified attorney who is not only versed in the Americans with Disabilities Act, but also understands technology and intellectual property law. Contact us, and we can refer you to the best attorneys to help defend you against any potential online ADA litigation. Besides having an adept attorney, we recommend having Subject Matter Experts like INNsight by your side. We can help determine your defensibility or if the claims against your website are frivolous in nature based on our audit of your technologies.

  • How do I know if my website is compliant with the ADA Law?

    There is some grey area insofar as what is considered compliant and the Department of Justice offers no official declaration or certification. We are, however, confident a website Powered by INNsight with our proprietary technologies, appropriate content management, and inventory management driven by INNsight's booking engine layered on with the ADA Tray® widget constitutes The Gold Standard in Hotel Online Accessibility. If you don't have a website Powered by INNsight, there are likely some gaps in adherence to 'The Five Points' of ADA Title III creating cracks in your defenses. We are happy to provide a complimentary website audit or demonstrate the capabilities of INNsight to help you achieve online ADA compliance and drive more direct bookings.

  • What are the Website Content Accessibility Guidelines (WCAG)?

    The Web Content Accessibility Guidelines (WCAG) are part of a series of design principles and technical guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. These recommended guidelines offer success criteria along 61 points that are intended to make web content more accessible around the four principles of making the web more Perceivable, Operable, Understandable, and Robust. You can learn more here: HTTPS://WWW.W3.ORG/TR/WCAG20

  • What is a 'Click-By' Lawsuit?

    A 'Click-By' lawsuit is the term, CEO of INNsight, Raj Patel, has coined to explain the new trend that serial plaintiffs have employed to prey on hotels with a focus on errors and omissions in meeting ADA reporting requirements on hotels’ websites. Like their real-world 'drive-by' counterparts, the mission of the plaintiffs is to frighten hotel owners into profitable settlements. These lawsuits have gotten templatized, and many serial plaintiff attorneys are sloppy in their filings, almost resulting in ludicrous lawsuits where there are nonsensical claims. Other tactics may include a level of sophistication where a serial plaintiff may attack the web accessibility standards of your website. Learn more by reading this article:
    HTTPS://WWW.ASIANHOSPITALITY.COM/CLICK-LAWSUITS-WORK-LOOPHOLES-AMERICANS-DISABILITIES-ACT

  • What is the difference between Online ADA Compliance and Web Accessibility?

    Online ADA Compliance refers to complying with Section 36.302e of Title III of the Americans with Disabilities Act which was signed into law in 2010 and went into effect March of 2012: HTTPS://WWW.ADA.GOV/ADA_TITLE_III.HTM
    Web Accessibility refers to the practice of ensuring that there are no barriers that prevent the interaction with or access to websites on the World Wide Web by individuals with disabilities. This means websites, software tools, and technologies are designed and developed so that individuals with disabilities can use them because they are created to be perceivable, operable, understandable, and robust in their design. According to Case Law, your website is considered 'accessible' if it meets Level AA success criteria across the 61 points of the Website Content Accessibility Guidelines (WCAG) 2.1.
    Web Content Accessibility Standards are designated for all industries, whereas ADA Title III compliance concerns places of public accommodation.

  • Is there a certification for Web Accessibility?

    There is NO official certification according to the governing body, The World Wide Web Consortium (W3C), which developed the Web Accessibility Initiative to publish the technical specifications and guidelines to create international standards for the Website Content Accessibility Guidelines or WCAG. Despite no official certification of conformity to WCAG, it is important that your website conforms to these widely recognized guidelines so it can be consumed by screen readers and other assistive technologies with ease. Numerous online tools can validate adherence to the WCAG and demonstrate any website coding errors that may exist.

  • What is ADA Shield™?

    INNsight, The Subject Matter Expert in Online ADA Compliance and Web Accessibility for hotels, has pioneered a revolutionary program called ADA Shield™ to help achieve the highest standard of online accessibility for individuals with disabilities while helping hospitality business owners protect themselves from legal exposure to ‘click-by’ lawsuits.

  • Why choose ADA Tray® over competing widgets?

    Sure, many accessible widgets make all types of wildly inaccurate claims and throw around fancy buzzwords like ‘AI Powered’ to sell their product. Let’s be clear, there is no official certification for online ADA or Web Accessibility standards, at least until the Department of Justice dictates such a standard and its consequent certification. If a vendor claims that their product instantly makes your website certifiably accessible, they need to prove that their product passes snuff and has helped build legal precedence. Otherwise, it's just lipstick on a pig.

  • ADA Tray® protections have been battle-tested and went up against prominent serial plaintiffs’ claims in legal suits and prevailed.

    At just $19.99 per month, ADA Tray® is the most cost-effective and straightforward web accessibility solution in the market.

    Oh, did we mention that the innovation implemented by ADA Tray® is patent-pending? We are continuously innovating in the spirit of accessibility.

  • Does ADA Tray® guarantee my business will be accessible online and that I will not be sued for discrimination?

    No, we cannot prevent you from being sued by a serial plaintiff. Any ADA-related suits always fall under the liability of the business owner. Our goal with the ADA Tray® is to help increase the accessibility of your website from a visual, audio, and mobility standpoint. Users of the ADA Tray ® allows them to quickly adjust the code on your website to make it more operable, distinguishable, navigable, and understandable. Ensuring proper coding of your website is essential to make sure that the ADA Tray® usability is optimized.

  • Software

  • How do I implement ADA Tray®?

    After subscribing to ADA Tray®, you will receive a snippet of code that you or your webmaster will simply need to embed before the end of the body tag on every page on your website. In addition to this code, you will receive a username for your My.ADA-Tray.com account. The installation of the ADA Tray® will only take minutes and requires limited effort or technical skill.

  • How do I manage the look and feel of my ADA Tray®?

    Log into My.ADA-Tray.com. You will have access to a powerful content management system where you can configure your ADA Tray and create a unique presentation of this simple and effective web accessibility tool. You can toggle features, change the layout of the tool, and set custom configurations.

  • Payments

  • How much does ADA Tray® cost?

    ADA Tray® is the most cost-effective web accessibility solution available at just $19.99 per month.

  • Are there any upfront setup costs for the ADA Tray®?

    There are zero setup costs for using ADA Tray®. Simply copy the snippet of code we provide into your website source code, and your online presence will instantly become more accessible.

  • How long is the free trial for ADA Tray®?

    Get ADA Tray® for the first month, for FREE!

  • How do I pay for ADA Tray®?

    After your free trial period of one month approaches expiration, we will ask you to input your credit card or ACH in our secure payment system in order to set up monthly recurring payments for the month-to-month subscription or charge you for the full annual subscription.

  • How does billing work for the ADA Tray®?

    Your business will be billed by our parent company, INNsight.com, Inc., for ADA Tray® on the fifth of every month, and your credit card on file will be charged within the month.

  • Can I cancel the ADA Tray® for free?

    Yes, there are no strings attached. Cancel at any time. Your ADA Tray® subscription will be turned off, and the widget will disappear from your website. You will be billed the prorated portion of your subscription if you are on our month-to-month subscription or be credited a prorated amount if you prepaid an annual subscription.

  • Privacy

  • What information do you collect with ADA Tray®?

    We do not track or collect any personal information using the ADA Tray®, but we do track usage to identify how many times features have been actuated and which IP addresses interact with the widget, thereby offering forensic support as part of our ADA Shield™ Dedicated Litigation Support package.

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