INNsight's ADA Shield™ Program Used to Defend Hotel in ADA Accessibility Lawsuit

Posted In - Accessibility Legal Library, Web Accessibility Education
January 29, 2020

Law firm dismisses case after software provider's technology offers evidence of compliance

SAN FRANCISCO - INNsight, a leading hospitality digital marketing software, and services provider, today announced that it used its industry-leading program ADA Shield™ to help one of its hotelier customers avert a lawsuit related to Americans with Disabilities Act (ADA) online accessibility regulations.

As the hospitality industry's first and only online web accessibility program, ADA Shield™ helps hotels achieve the highest compliance standards and protects them from legal exposure to spurious "click-by" lawsuits. When Manning Law Group brought charges against INNsight customer Bay Bridge Inn in Donna Dugo vs. Bridge BKD LLC, INNsight leveraged ADA Shield™ to provide evidence that the hotelier was in full compliance with ADA Title III. Manning later withdrew the lawsuit.

"By helping hoteliers get compliant simply and affordably, ADA Shield™ is the gold standard for online accessibility," said Raj Patel, Founder, and CEO of INNsight. "The program is setting a new legal precedent protecting hotels and restaurants from meritless and frivolous lawsuits. We're doing this while providing the assistive technologies that help businesses better engage with individuals with disabilities."

The ADA Shield™ program empowers hospitality businesses to demonstrate every step required to ensure compliance with ADA Title III's online provisions. After signing up at, businesses can leverage an end-to-end full software stack, including website design, a compliant booking engine, and automated user data and behavior tracking, enabling complete forensic data analysis. All web sites that complete the ADA Shield™ program are Powered by INNsight and designed to be fully ADA compliant from launch, including conformity to Website Content Accessibility Guidelines (WCAG) 2.1 Level AA, an industry-first.

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